Telling the honest story

Reaching U.S. donors and partners who'd want to know this program exists.

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Overview

Most U.S. donors who'd want to support Project Sunwave have simply never heard of it. We close that gap and share what's actually happening in Lambert's Bay, including what worked and what didn't. Supporting this work feels like a real partnership, not a leap of faith.

Key Features

  • Radical transparency, not polish: We report what South Africa tells us, including setbacks.

  • Specific, not generic: Real numbers, real names, real stories and never vague "impact" language.

  • U.S.-facing awareness: Reaching people who'd genuinely want to know this exists.

  • Consistency over campaigns: Ongoing storytelling, not just seasonal asks.

Why choose this

You'll know exactly what your support does

Not a general impression but specifics.

You'll know exactly what your support does

Not a general impression but specifics.

A direct line to the field

Not a marketing filter between you and the program.

A direct line to the field

Not a marketing filter between you and the program.

We don't oversell

If something didn't work, we say so.

We don't oversell

If something didn't work, we say so.

Consistency you can trust

The story doesn't change to fit the season.

Consistency you can trust

The story doesn't change to fit the season.

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One program. Real, ongoing need.

Whether it's funding, time, supplies, or a partnership,

there's a specific, honest way to help right now.

Whether it's funding, time, supplies, or a partnership, there's a specific, honest way to help right now.

Frequently asked questions

Does Friends of Project Sunwave run the program in Lambert's Bay?

No. Project Sunwave South Africa runs the program, on the ground. We're the U.S. affiliate which means that we work together to fund it, raise awareness for it, and coordinate logistical support, but program direction stays with the team in Lambert's Bay.

Does Friends of Project Sunwave run the program in Lambert's Bay?

No. Project Sunwave South Africa runs the program, on the ground. We're the U.S. affiliate which means that we work together to fund it, raise awareness for it, and coordinate logistical support, but program direction stays with the team in Lambert's Bay.

Is my donation tax-deductible?

Yes. Friends of Project Sunwave, Inc. is a registered 501(c)(3) tax-exempt organization (EIN: 41-2884358). Donations are tax-deductible to the extent allowed by law.

Is my donation tax-deductible?

Yes. Friends of Project Sunwave, Inc. is a registered 501(c)(3) tax-exempt organization (EIN: 41-2884358). Donations are tax-deductible to the extent allowed by law.

How is Friends of Project Sunwave different from Project Sunwave South Africa?

Project Sunwave South Africa is the implementing organization. They run the ocean programming, employ the coaches, and work directly with kids and families in Lambert's Bay. Friends of Project Sunwave is their U.S. affiliate, built to help that work reach further through funding, awareness, and support from this side of the ocean.

How is Friends of Project Sunwave different from Project Sunwave South Africa?

Project Sunwave South Africa is the implementing organization. They run the ocean programming, employ the coaches, and work directly with kids and families in Lambert's Bay. Friends of Project Sunwave is their U.S. affiliate, built to help that work reach further through funding, awareness, and support from this side of the ocean.

How much of my donation goes directly to the program?

We're a small, low-overhead team by design, so the large majority of what's raised goes to the program. We report honestly on funding allocation, the same way South Africa reports honestly to us.

How much of my donation goes directly to the program?

We're a small, low-overhead team by design, so the large majority of what's raised goes to the program. We report honestly on funding allocation, the same way South Africa reports honestly to us.